Fonts used for print
- University Of Texas Logo Download
- University Of Texas Longhorn Logo Download
- University Of Texas Logo Wallpaper
UNT has a family of brand fonts, which includes primary fonts Adobe Jenson and Helvetica Neue. For those who may not have these fonts available to them, you may use Centaur MT to replace Adobe Jenson or Arial to stand in place of Helvetica Neue.
The official 2018-19 Soccer schedule for the University of Texas Longhorns. Scheduled Games. University of Texas-Pan American Logo. Mar 2 (Sat) 1 p.m.
We use Adobe Jenson and Centaur to represent the formal and collegial aspect of UNT. These are both serif fonts, which are seen as more traditional and formal by the majority of the public. A good usage example for Adobe Jenson is when our communication or a part of our communication needs to be perceived as the voice of the university, such as in a headline for an advertisement for a job posting or in the body copy of a printed fundraising publication. These fonts were the starting point for designers who worked to develop the university’s lettermark and wordmark.
Helvetica Neue and Arial are used to represent the university in a contemporary and informal way. These are both sans serif fonts, which are perceived by the public as modern and contemporary. A good usage example for Helvetica is a headline for general advertising or posters. Helvetica Neue works well for way-finding pieces such as university yard signs.
Additionally, font choices are used to communicate conceptual ideas in communications. And while Adobe Jenson, Helvetica Neue and their alternates are the primary fonts for UNT, there are some exceptions and allowances for creativity in your communications.
If you do not own the fonts, please contact URCM for guidance at 940-565-2108. Please do not purchase the fonts on your own without contacting URCM.
Fonts used for web
The UNT web template we use also includes fonts that support the UNT brand and creates visual consistency for all sites across the unt.edu domain. The UNT web template includes style sheets that use the appropriate web fonts that have been selected.
In the event that web-based software from an outside vendor is purchased and needs to be configured, the fonts that are used on UNT web sites are:
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- Open Sans Condensed is the font used for section headings that divide body copy. It is an open source font from Google that can be automatically installed for web visitors that do not have it available and creates consistency across UNT sites.
- Open Sans is used to display the site name in the header at the top of the page and is the main font selected for web body copy. It pairs nicely with Open Sans Condensed and reads easy at all display sizes.
- Montserrat is used sparingly, in the footer and other places where you might see all-caps at a small size.
- FontAwesome is used anywhere you see an icon, that is not an actual reference to an image file. Will appear in the codebase as <i><i>.
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The UT Dallas logo with the state of Texas silhouette is a primary mark of the University and is a distinctly horizontal design. It reinforces the relationship between UTD and both the city of Dallas and the state of Texas.
The UT Dallas logo is a versatile branding element that adapts well to both print and promotional usage that require a horizontal image. The UT Dallas with the full name of the University is sufficient on its own, but the secondary version requires the wordmark to be displayed prominently somewhere on the same page.
Branding for schools, centers, departments, programs and other institutional entities is secondary to the primary brand of The University of Texas at Dallas. No logo or mark may be created for these secondary units. Instead, refer to the School Lockups page for correct sub-branding guidelines.
Safe Area and Minimum Size Requirements
Safe Area
Follow the guidelines above as indicated by the intended x-height to ensure proper distance from other elements. The safe area applies to both the primary and the secondary logos.
Follow the guidelines above as indicated by the intended x-height to ensure proper distance from other elements. The safe area applies to both the primary and the secondary logos.
Primary Logo Minimum Size Requirements
2” minimum width for print. 290px width for web.
2” minimum width for print. 290px width for web.
Secondary Logo Minimum Size Requirements
.75rdquo; minimum width for print. 108px width for web.
.75rdquo; minimum width for print. 108px width for web.
Common Misuse
- Do not distort the proportion of the logo.
- Do not crop or remove any portion of the logo.
- Do not rearrange any components of the logo.
- Do not rotate the logo.
- Do not attempt to recreate the logo.
- Do not overlay the logo on images or patterns that negatively affect its legibility.
- Do not recolor the logo.
- Do not use a black logo on a background that is more than 30% gray.
- Do not use an orange logo on a black background.
- Do not use a white logo on a background that is less than 30% gray.
- Do not use the UT Dallas logo to create your own logos. University lockups issued by the Office of Communications are the only allowed logos for use by official University entities.
Color Guidelines
University Of Texas Longhorn Logo Download
If possible, both the primary and secondary UT Dallas logo should appear in flame orange. If flame orange cannot be used, black or white may be used.